We’re constantly looking for the sea.
Even from afar, the sea is capable of hypnotizing us every time with its beauty.
That's why we constantly look for it: because all men tend to look for that perfect view,
able to turn ordinary moments into magical ones.
And that feeling of peace and wonder gave by looking at the sea can be experienced at its fullest only on a Costa cruise, simply by looking out from the balcony of a suite.
Tone Of Voice
For the new European campaign of Costa Crociere, we wanted to create a brand new imaginary, distant from the classical "perfect" representation of a cruise.
We insisted on the idea of creating natural compositions, almost as if they were stolen pics.
All the imperfections such as blurs, non-focused objects and moving actors were more than welcomed inside the shots.
Chief Creative Officers & Partners - Livio Basoli & Lorenzo Picchiotti
Copywriter - Andrea Galanti
Art Director - Gabriele Ciregia
Film Director - Ago Panini
Director of Photography - Luca Costantini
Client Director - Elena Panza
Account Executive - Gianluca Gaiga; Giulia Visconti
Creative Strategy Director - Federica Nanni
Junior Strategic Planner - Giorgia Marchelli
Integrated Production Director - Matteo Pecorari
Executive Producer - Silvia Lo Cascio
Head of Production - Simone Raddi
Production Manager - Claudio Pintus
Line Producer - Viviana Biondolillo
Editor - Antonio Di Peppo
Post Production Supervisor - Seba Morando
Motion Graphic Designer - Dario Lipani
Color Grading - Daniel Pallucca
Post Producer - Andrea Italia
Sound Designer - Screenplay