OFFER NEST – Real Estate Marketing Statistics You Need for 2023

2023 is fast approaching and with it comes a new set of real estate marketing statistics that you need to be aware of. As a real estate professional, you need to stay up-to-date with the latest trends and statistics to ensure you’re making the best decisions for your clients and business.

The real estate industry is constantly evolving and you need to be prepared for the changes that come with it. To help you stay ahead of the curve, here are some of the top real estate marketing statistics you need to know for 2023:

1. Mobile searches for real estate are expected to increase by 25% in 2023. With more people using their phones to search for properties, it’s essential that your website is mobile-friendly and optimized for mobile search.

2. Over 40% of homebuyers are expected to use online resources to find their next home. This means that having a strong online presence is essential for real estate agents in order to reach potential buyers.

3. Social media is expected to be a major factor in real estate marketing in 2023. With more than 2.7 billion users on social media, it’s important to have an active presence on platforms such as Facebook, Instagram, and Twitter.

4. Video marketing is expected to be one of the most effective real estate marketing tactics in 2023. Videos can be used to showcase properties, promote listings, and engage with potential buyers.

5. Email marketing is still one of the most effective ways to reach potential buyers. According to statistics, email marketing has an average return on investment of 4400%.

6. Virtual tours are expected to become more popular in 2023. Virtual tours are a great way to give potential buyers an inside look at a property without having to physically visit it.

7. Content marketing is expected to be a major factor in real estate marketing in 2023. Content such as blog posts and articles are great for increasing website traffic and engaging with potential buyers.

These are just some of the real estate marketing statistics you need to know for 2023. By staying up-to-date on the latest trends and statistics, you can ensure you’re making the best decisions for your business and clients.