STONE – H&M Gamifies Circular Fashion With Metaverse-Like Experience on Roblox

The Swedish fashion giant H&M is taking its commitment to circular fashion to the next level with a new game on Roblox. The game, which is designed to simulate a metaverse-like experience, allows players to explore a virtual world, customize their avatar, and interact with other players.

For those unfamiliar with the concept, circular fashion is a sustainable fashion movement that promotes the reuse, repair, and recycling of clothing. It’s an effort to reduce the environmental impact of the fashion industry, which is one of the world’s most polluting industries.

H&M’s game on Roblox is designed to introduce players to circular fashion in a fun and engaging way. Players can explore a virtual world, customize their avatar, and interact with other players. The game also features a variety of mini-games that players can complete to earn rewards.

The rewards can be used to purchase virtual items, such as clothing and accessories, that can be used to customize their avatar. The clothing and accessories are inspired by the H&M Conscious Collection, which is an eco-friendly line of clothing made from recycled materials.

The game also encourages players to recycle their virtual items. When players recycle their virtual items, they will earn rewards that can be used to purchase new items. This encourages players to think about the environmental impact of their purchases and to make more sustainable choices.

H&M’s game on Roblox is a great way to introduce players to circular fashion in a fun and engaging way. It’s also a great way for H&M to promote its eco-friendly line of clothing and to encourage players to make more sustainable choices. It’s a win-win for both the environment and fashion lovers alike!